Digital strategy and consulting focused on identifying priorities, selecting the right channels, and defining practical next steps based on business goals.
Work includes digital audits, marketing and website strategy, channel planning, performance reviews, and recommendations for ongoing digital activities.
Practical guidance focused on what makes sense for the business — clear priorities, realistic actions, and no unnecessary complexity.

Development and maintenance of WordPress websites, primarily using Elementor — from new website builds and page development to ongoing technical support and improvements.
Services include website setup, page creation, hosting, security, backups, uptime monitoring, performance optimisation, WordPress and plugin updates, bug fixes, and general site maintenance.
Websites built, maintained and looked after with one goal in mind: to stay fast, secure, reliable and running smoothly long after launch.

SEO services focused on technical foundations, on-page optimisation, content structure, and basic off-site activities such as backlink building and search visibility improvements.
The goal is long-term search performance based on clear, maintainable practices.
SEO focused on long-term visibility through clean structure, technical foundations, and maintainable practices — not short-term tricks.

Setup, management, and optimisation of Google Ads campaigns, including Search and Performance Max.
Work includes account structure, keyword research, ad creation, conversion tracking, and ongoing optimisation based on performance data.
Best suited for businesses that want controlled spend, clear attribution, and ongoing optimisation — not “set and forget” campaigns.

Content preparation, channel setup, and ongoing management for selected platforms such as YouTube, Pinterest, and Google Business Profile.
Services include setting up and optimising channels and business profiles, content structuring and preparation, publishing, ongoing optimisation, and performance tracking.
Channels are selected, set up and managed based on what actually makes sense for the business — with clear purpose, consistent execution, and performance tracking built in.

Setup, configuration, and ongoing monitoring of Google Analytics 4 and Google Search Console, combined with keyword and search visibility tracking.
Reporting covers website traffic, user behaviour, conversions, keyword performance, search queries, rankings, and other relevant performance data — with insights connected to ongoing marketing, SEO, and website activities.
Clear reporting focused on understanding what is working, what is changing, and where action is needed — not simply collecting data or reporting vanity metrics.

Clear work.
Direct collaboration.
No account managers, unnecessary layers or black boxes. Strategy, execution and ongoing optimisation stay connected from start to finish.
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You work directly with the person doing the work. No account managers, no layers and no information lost between people.
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A clear path from idea
to execution.
Every project starts with understanding what the business actually needs.
From there, priorities become a clear plan, the work gets done and performance guides what comes next.
Understand the business
Goals, audience, challenges and existing performance come first.
Set the direction
Priorities, scope and the right channels are turned into a clear plan of action.
Put the plan into action
Websites, SEO, campaigns and content are implemented hands-on, not left as recommendations.
Measure and improve
Results are tracked, decisions are based on data and the work evolves as the business does.
Real outcomes.
Work across different businesses.
Nice things people say.
Good work is one thing.
Good working relationships matter just as much.
Here’s what it’s like to work together.
Have an idea, a project or simply not sure where to start?
Just reach out. I’m always happy to talk things through
and see how I can help.
I work across web design and development, SEO, digital marketing, content and digital strategy. Projects can focus on one specific area or combine several services when that makes more sense for the business.
Both. I can improve, maintain or optimise an existing website, or build a new one from the ground up when starting fresh is the better option.
Absolutely. Not every business needs everything at once. We can start with the most useful priority and add other services as the project or business grows.
Yes. I work remotely with businesses in Croatia and internationally, with current and past projects across several European markets.
Yes. Depending on what you need, I can continue with website maintenance, SEO, campaigns, content, performance monitoring and ongoing digital support.